Video #4: Will It Work For You?

http://bit.do/dT8PF Fast Report secret sale page.
In the previous video you saw the six steps involved in designing a lead generation and nurture system that can produce predictable and reliable results. Now, we're ready to build the system. First, in step 13, we create detailed instructions for your technical team to implement the nurture flow design in your marketing automation system. The diagrams we used for the sales and marketing teams must be translated into the terminology and language used by your marketing automation software. Then, in step 14, we'll work with your technical team to build out the complete lead generation and nurture program. We use placeholder or dummy content that only contains the required hyperlinks. This way, the technical team can build and test the entire system while the actual content is being created. Once created, the emails, white papers, landing pages and other content can replace the dummy content. In step 15, we define the Key Performance Indicators for the campaign and identify the metrics we'll track during optimization. This includes email, landing page, inbound marketing, and outbound marketing performance, as well as top-level performance metrics like sales and revenue. We identify and enable the production of metrics that we'll use to optimize the system, as well as the key success indicators that tie back to the business case from step three. The development of key assets, such as white papers, videos, special reports, and case studies typically begins immediately after the design phase. In step 16 we formally complete the development of all these assets. This process generally entails a rough first draft, a review by technical experts, followed by a second draft, another review by your team, and a final draft. The final draft is branded and made ready for delivery to the leads. Next, in steps 18 and 19 we build out all the defined emails and landing pages. As with the other assets, we run through two or three drafts of each email and landing page before finalizing the copy and design. We will provide email and landing page templates, use your existing templates, or recommend changes to your templates. Everything is built to specification, as defined in the detail plans. All content is now ready for the deployment and optimization phase. The beauty of this process is that once we've created all the assets, defined the metrics, and designed the marketing automation logic flow, you, or we, can easily replicate this system for other products or services. It's much like creating a custom stamp that can be easily repurposed many times. As an option, we can also teach your team to do subsequent programs on their own. Many of our clients see this as one of the most valuable aspects of our approach. Please don't skip over the final video in this series. How you deploy and optimize the system can make the difference between your success and failure. We're APG, the buying process consultants.