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Companies are facing new and daunting challenges: Global competitors are entering markets at a rapid rate, changing the very nature of these markets; many companies have reached the limits of what cost cutting efforts can do for their bottom line; and a whole new generation of web-based technologies is creating opportunities and risks in what seems like equal measure. Mesh Collaboration: Creating New Business Value in the Network of Everything provides readers with the understanding and tools necessary to meet these challenges head-on. Through the fictional story of CEO Jane Moneymaker, this book will provide a detailed understanding of Business Model Innovation, using the Web as a platform for collaboration, and how to better align IT with business in order to operate more efficiently and take profits from opportunities created by the newest generation of web technologies. In short, this book is about helping readers see the many and dramatic new opportunities created by the Web—the Network of Everything—in order to add value to their products and business and stay one step ahead of competitors.
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